Expert Guidance to Leverage AI In Marketing
Alec Foster is a seasoned marketing leader with a rich background in utilizing AI technology to drive marketing efficiency and results. As an expert in leveraging AI for content marketing, performance/growth marketing, demand generation, conversion rate optimization, ABM, social media, and product marketing, Alec can provide your team with valuable insights on evaluating and implementing AI tools, adapting AI into workflows, and maximizing AI’s potential for various marketing strategies.
As an early adopter with hands-on experience in these tools and strategies, algorithmic transparency policy experience dating back to 2013, an education in AI Ethics from the University of Cambridge, and several years of experience incorporating these tools into strategies utilized by the SaaS marketing teams he led, Alec offers customized solutions to marketing leaders and teams looking to accelerate their AI transition and develop their AI skills and strategies to achieve their marketing goals.
Offerings & Packages
AI Team Webinar Training
$2,250
Choose from a selection of Alec's standard 90-minute webinar presentations. Each training is packed with immediately usable insights, tips, strategies, and examples for your marketing, GTM, or org-wide teams to get the most out of AI tools. There is time for participants to ask questions. In this package, the webinar is NOT customized for the specific organization.
Choose from the following webinars:
- The Future of Marketing: Harnessing the Power of Generative AI For marketing teams who want to learn about both ChatGPT and other relevant AI marketing tools.
- ChatGPT for Marketing: How to Use Conversational AI to Drive Efficiency and Marketing Results For marketing teams who want to dive deeply into ChatGPT specifically.
- ChatGPT for the Workplace: Maximizing Efficiency, Productivity, and Creativity AI Marketing Team Jumpstart ($3,499) For companies who want to equip their entire organization or a group from across the organization with ChatGPT skills and use cases. (Note: This presentation does NOT include coding).
Additional Information:
- Base package price includes the training session for up to 20 participants. You can add additional participants for $20/person.
- Company provides the Zoom / video call link that can accommodate their team
- Recording of the training session is allowed for an additional $300. You will also get a copy of the slide deck when a recording is added. Recordings and decks may not be shared outside of the purchasing organization. The company is responsible for the technology to record the session if they choose this addition.
- Pricing is for a presentation to teams within a single company. If additional companies would like to share the same session, they can do so for an additional $150 per additional company beyond the first one. Sessions presented to multiple companies simultaneously must pay the $300 recording add-on for each company if they choose to add on the recording and slide deck option.
- NOTE: Pre-payment in full is required to reserve calendar time.
AI Marketing Team Jumpstart
$3,499
- Day 1: One-hour remote video consultation with Alec.
This call can be with the marketing leader (CMO, VP, Head of Marketing, Director, etc) alone or with multiple marketing team members. These meetings aim to understand the client's objectives and goals with generative AI, current marketing workflows and strategies, overall tech stack, any AI tools used by the team, and experience levels of the team with these tools, current marketing pain points, etc. This call will be used to inform the personalization of the training.
- Day 2: Personalized 90-minute remote training session for all members of the client's marketing leadership and team.
The personalized training session will cover the marketing potential of using AI tools, integrating AI into your workflow for best results, basic skills training/guidance for leveraging the tools, identifying instances where AI can increase performance or efficiency, and more.
Standard marketing use case examples will be included in the training presentation. These use case examples will be personalized to the specific company.
There will be opportunities for team members to ask questions and receive additional guidance from Alec.
Additional Information:
- Base package price includes the training session for up to 20 participants. You can add additional participants for $20/person.
- Company provides the Zoom / video call link that can accommodate their team.
- Recording of the training session is allowed for an additional $300. You will also get a copy of the slide deck when a recording is added. Recordings and decks may not be shared outside of the purchasing organization. The company is responsible for the technology to record the session if they choose this addition.
- Company will be responsible for providing Alec with the items needed to personalize the presentation (this includes existing content asset examples, personas, and basic information about the industry you serve).
- Alec will need at least 5-7 days to personalize your presentation between day 1 and day 2.
- NOTE: Pre-payment in full is required to reserve calendar time.
AI Marketing Team Transformation
$5,999
- Day 1: One-hour marketing leader (CMO, VP, Head of Marketing, Director, etc) video consultation with Alec AND up to 2 additional hours of individual or small group remote meetings with the marketing leader and/or members of the client's team.
These meetings aim to understand the client's objectives and goals with generative AI, current marketing workflows and strategies, overall tech stack, any AI tools used by the team, and experience levels of the team with these tools, current marketing pain points, etc. These meetings will be used to customize the training specifically for the client.
- Day 2: Custom two-hour remote training session for all client team members, PLUS an additional 30-minute debrief call with Alec for the marketing leader. (Client may choose to do a 90-minute training if preferred).
The customized training session may cover the marketing potential of using AI tools, integrating AI into your workflow for best results, basic skills training/guidance for leveraging the tools, identifying instances where AI can increase performance or efficiency, and more.
The training presentation will include standard and customized marketing use case examples. These use case examples will be personalized to the specific company.
There will be opportunities for team members to ask questions and receive additional guidance from Alec.
Additional Information:
- Base package price includes the training session for up to 20 participants. You can add additional participants for $20/person.
- Company provides the Zoom / video call link that can accommodate their team.
- Recording of the training session is allowed for an additional $300. You will also get a copy of the slide deck when a recording is added. Recordings and decks may not be shared outside of the purchasing organization. The company is responsible for the technology to record the session if they choose this addition.
- Company will be responsible for providing Alec with the items needed to personalize the presentation (this may include items like existing content asset examples, personas, and basic information about the industry you serve).
- Alec will need at least 5-7 days to formulate her recommendations, research specific to the client's company goals, and customize your presentation between day 1 and day 2.
- NOTE: Pre-payment in full is required to reserve calendar time.
Custom Packages
- If you're interested in working with Alec but the packages listed above don't fit your needs, he's happy to discuss custom packages that can be tailored to your specific requirements. Whether you need a shorter consultation or a more in-depth training program, Alec can work with you to create a package that meets your needs and budget.
