Thoughts on marketing, artificial intelligence, privacy, and sustainable growth.
ESG Echoes in AI Ethics: Drawing Lessons from Corporate Sustainability's Missteps for Effective Algorithmic Accountability
2024-01-16 • Academia
The widespread adoption of ESG principles since the mid-2000s, followed by the burgeoning field of modern AI ethics, marks a critical juncture in corporate responsibility and technological governance. While both fields propound transformative benefits, there is an inherent tension when balancing their ethical aspirations with corporate interests.
Racing Towards AI Supremacy: Balancing Open Innovation with Ethical Responsibility
2023-12-05 • Generative AI
The recent formation of the AI Alliance by IBM and Meta has reignited the debate over open versus closed AI development. Advocating for an "open science" approach, this coalition contrasts other industry giants like Google and Microsoft, and startups like OpenAI and Anthropic, highlighting the deep divide in AI strategy. This post explores the implications of this divide, discussing the implications of open-sourcing AI, the traditional meaning of open source, and the notion of democracy-washing in technology.
What Biden's Executive Order on AI Means for Marketing and Privacy
2023-10-31 • Law
The Executive Order on AI serves as a foundational layer for AI regulation in the U.S., especially for those of us at the intersection of technology, ethics, privacy, and marketing. While it outlines broad directives, it also leaves significant gaps that federal agencies must now navigate. The burden falls on these agencies and on a divided Congress, which adds a layer of uncertainty to the prospects of comprehensive AI and privacy legislation.
Building ML Models for Qualifying Leads
2023-08-14 • Marketing Tactics
My tenure at FairShake illustrates how AI, guided by empathy and intelligence, can transform a process. The ML models we implemented made our operations more efficient and ensured that they remained grounded in principles of fairness and equity.
Unlocking Growth with Moveable Middles Growth Framework and AI
2023-08-13 • Marketing Tactics
If you want to maximize returns, personalize customer experiences, and stay ahead of the competition, this guide is your roadmap. It has insights, actionable tips, and real-world examples that can transform your marketing strategy using AI and mathematically-validated results.
AI Copyright 101: A Comprehensive Guide
2023-08-09 • Generative AI, Law
The intersection of AI and copyright law is a dynamic and evolving field that demands careful navigation by companies, legal teams, and creative professionals. Open dialogue and collaboration between marketers, legal experts, and ethicists are vital to forge a path that honors creativity, innovation, and the rule of law.
AI and Content Moderation: A Balancing Act
2023-08-03 • Employment, Generative AI
Explore the critical role of content moderation in shaping online experiences, the psychological toll on moderators, and the potential of AI to augment their work. Drawing from recent literature and my hands-on experiences, this post delves into the hidden world of commercial content moderators, the challenges they face, and the importance of human judgment.
The AI Feedback Loop: Navigating the Risks of 'Model Collapse'
2023-08-01 • Generative AI
As AI-generated content proliferates, our AI models are increasingly training on this data, leading to a phenomenon known as 'model collapse.' This can result in irreversible defects in the models, causing them to misinterpret reality based on their reinforced beliefs. We explore the implications of this phenomenon and discuss potential strategies to navigate this challenge.
Understanding the EU AI Act and its Impact on Marketing
2023-07-31 • Generative AI, Law
The EU AI Act represents a significant step forward in the regulation of AI. As the world's first comprehensive AI law, it sets a global standard for AI regulation that other jurisdictions may follow. By understanding the Act and its implications, marketers can ensure their practices are compliant, while also leveraging the opportunities that AI offers to engage consumers.