Thoughts on ethical marketing principles and tactics, artificial intelligence, privacy, and sustainable growth.
AI Copyright 101: A Comprehensive Guide
The intersection of AI and copyright law is a dynamic and evolving field that demands careful navigation by companies, legal teams, and creative professionals. Open dialogue and collaboration between marketers, legal experts, and ethicists are vital to forge a path that honors creativity, innovation, and the rule of law.
Unlocking Growth with Outcome Based Marketing 2.0 and AI
If you want to maximize returns, personalize customer experiences, and stay ahead of the competition, this guide is your roadmap. It has insights, actionable tips, and real-world examples that can transform your marketing strategy using AI and mathematically-validated results.
AI and Content Moderation: A Balancing Act
Explore the critical role of content moderation in shaping online experiences, the psychological toll on moderators, and the potential of AI to augment their work. Drawing from recent literature and my hands-on experiences, this post delves into the hidden world of commercial content moderators, the challenges they face, and the importance of human judgment.
The AI Feedback Loop: Navigating the Risks of 'Model Collapse'
As AI-generated content proliferates, our AI models are increasingly training on this data, leading to a phenomenon known as 'model collapse.' This can result in irreversible defects in the models, causing them to misinterpret reality based on their reinforced beliefs. We explore the implications of this phenomenon and discuss potential strategies to navigate this challenge.
Understanding the EU AI Act and its Impact on Marketing
The EU AI Act represents a significant step forward in the regulation of AI. As the world's first comprehensive AI law, it sets a global standard for AI regulation that other jurisdictions may follow. By understanding the Act and its implications, marketers can ensure their practices are compliant, while also leveraging the opportunities that AI offers to engage consumers.
The Intersection of Marketing, Privacy, and AI
The intersection of marketing, privacy, and AI is a rapidly evolving field with significant implications for businesses and society. As AI advances, it will likely play an increasingly important role in marketing. However, businesses must balance the benefits of AI with the need to respect customer privacy and practice ethical marketing.