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Alec Foster Ethical Marketer

Alec Foster, CIPP/US

Alec Foster

an Ethical Marketer, Certified Privacy Professional, and AI Strategist leading the charge for responsible AI advancement at MMA Global.

My Journey

I help enterprise companies build responsible AI programs and impactful marketing campaigns. In addition to my decade of experience in public and product policy, digital marketing, and team leadership, I am passionate about building generative AI products.

Currently, I am the Responsible AI Subject Matter Expert at MMA Global, the premier marketing industry trade association. At the MMA, I am at the forefront of advancing social progress and sustainable innovation through responsible AI practices, while demonstrating the transformative impact of AI in marketing.

I have provided responsible AI and marketing services for startups and enterprises in sectors like AI marketplaces, cybersecurity, fintech, and legal tech. Before that, I led a product policy support team and managed public policy campaigns at Google. I also led a digital rights nonprofit and interned at The White House.

I am pursuing a master's degree in AI Ethics and Society at the University of Cambridge and received my undergraduate degree in Media, Culture, and Communication and Political Science from New York University. I hold the CIPP/US data governance certification and am a member of the International Association of Privacy Professionals.

Outside work, I channel my creativity into designing original art experiences for large-scale immersive entertainment gatherings. I also teach electric hydrofoil lessons in the SF Bay Area.

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Blog Posts

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Racing Towards AI Supremacy: Balancing Open Innovation with Ethical Responsibility

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ESG Echoes in AI Ethics: Drawing Lessons from Corporate Sustainability's Missteps for Effective Algorithmic Accountability

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What Biden's Executive Order on AI Means for Marketing and Privacy

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Core Competencies

Ethical Marketing

My marketing strategy is anchored in ethical practices while firmly focused on achieving tangible results. I blend responsible marketing techniques with effective outcomes, ensuring campaigns deliver on key performance metrics with a strong ethical foundation. My skill set includes a deep understanding of consumer privacy and adeptly aligning marketing objectives with data protection and ethical standards, ensuring that integrity goes hand-in-hand with success. This balanced approach has consistently driven impactful results in all my marketing endeavors.

Read the principles that guide my approach to marketing.

Responsible AI

I am deeply committed to ethical AI practices, focusing on creating frameworks that ensure transparency, accountability, and respect for privacy in AI systems. My approach integrates a thorough understanding of AI technology with ethical and legal considerations, advocating for AI that positively impacts society. I actively contribute to industry dialogues on responsible AI, balancing technological innovation with ethical responsibility.

Read the principles that guide my approach to AI.

Other Skills

Portfolio Highlights

Simultaneously, my creation of a dedicated consumer complaints platform yielded unprecedented user interaction, amassing over 30,000 submissions in just a year.

Responsible AI Blueprint for Marketing Trade Association

Marketing & AI Ethics

Led the development of a comprehensive responsible AI program for the marketing industry, setting new industry benchmarks for ethical AI use. Authored an extensive array of responsible AI content, including frameworks, templates, guides, tools, research studies, webinars, and blog posts tailored for marketing professionals to implement AI responsibly. Conducted extensive interviews with executives across marketing, data, ethics, and policy roles, leveraging their insights to refine project concepts, ensuring alignment with broader strategic goals.

Responsible AI Strategy

Ethical AI Development

AI Governance and Compliance

Custom ML Models for Lead Qualification

Responsible AI Development

Spearheaded the development of machine learning models to improve the efficiency and fairness of processing consumer arbitration claims. This involved overcoming initial challenges with data accuracy through a meticulous refinement process, utilizing techniques like Naive Bayes and Support Vector Machines. The results were transformative: a 50% reduction in claimant waiting time, a 70% improvement in assignment accuracy, and a 50% reduction in moderation hours. By maintaining human oversight and continuously auditing for biases, we achieved a balance between operational efficiency and ethical assurance.

Responsible AI Strategy

Ethical AI Development

AI Governance and Compliance

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Executive Summary: The Risks of Corporate Money Movement

Product Marketing

Oversaw the development of a research survey on B2B financial fraud, resulting in a comprehensive survey and executive summary. Managed research and creative agency relationships to drive project to completion.

Presentation Design for Fintech

Agency Relationship Management

Data Analysis

In-House Affiliate Program for B2C AI Legal Assistant

Growth Marketing

Built an affiliate program using off-the-shelf tools and APIs for a legal tech product with a complex sales cycle and high risk of referral fraud. Managed relationships with individual affiliates and B2B partners to grow the program to by our second-largest acquisition channel by volume and the most efficient channel by CAC.

Growth

Community Building

Affiliate Marketing

Consumer Complaints Forum Web App

Web App Development

Developed a thriving online forum for consumer complaints. The complaints forum currently has over 67,000 submissions, which functions as a zero-cost user-generated content SEO channel strategy and a waiting list for our core legal service product.

Growth

User Generated Content

Search Engine Optimization

Conversion-Optimized SEO Content

Content Marketing

At FairShake, I crafted in-depth long-form blog content, focusing on complex consumer topics with a blend of meticulous research and an eye on SEO trends. My work involved responding agilely to legal developments with well-articulated content, delivering extensive research articles, and insightful survey analyses, all aimed at engaging readers and enhancing our content's visibility and impact. This strategic content creation led to our brand consistently achieving the top result in Google searches for non-brand keywords, surpassing all competitors.

Growth

Blog Content

Consumer Advocacy

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Stay in touch


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Alec Foster

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.

Alec Foster

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.